Goodwin & Vernallis Overall Theory

Goodwin
Andrew Goodwin has identified a number of key features in music videos. They are:

- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genre-related style and iconography present.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.

He says that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require. Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.

Many of these features are present in all music videos, depending on the genre of the song and the aim of the record company/artist.

More research for music videos

My next video is Virtual Insanity by Jamiroquai(Group)

This is often regarded as being one of the best music videos of all time, the music comes under the acid jazz genre, the director of the video, Johnathan glazer is often asked how he managed to make the floor move during the video, actually nothing moves except for the walls as the entire studio is just a grey floor with some fake walls and this can be seen in some shots as they do wobble, the most prevalently example is during the tunnel scene where the tunnel wobbles as the rest of Jamiroquai exit the tunnel whilst Jay Kay moves around in the tunnel.

This video does use some camera tricks and if i was to do a really wacky music video i might use the idea whilst me or a extra actor moves around.

More research for music videos

This song is Going On by the group Gnarls Barkley(which consists of singers Cee lo green and danger mouse)the song is from the hip-hop genre and features a convincing blend between all out wild dancing and synchronised pieces of dancing art the film itself was filmed in Jamaica using local stars.

i personally like the idea of having synchronised dancers in my video, however seeing as I'm working on my own i might have to ask extras to appear.

Researching music for ideas for music video

The video I'm looking at today is Feel Good inc by Gorillaz

it's in the rock genre,even though it could be classed as trip rock,most Gorillaz videos are animated which is rather unusual even by today's standards, the whole animation idea ended up creating a universe/world on the official Gorillaz website which includes a range of music videos and animated shorts.

Even though it's unlikely, i might try including some form of animation or artistic influence with my video